Kasapreko PLC recently had the opportunity to host a team of students from Harvard Business School in Accra for one week as part of a required course called the FIELD Global Capstone. Kasapreko was one of 156 FIELD Global Capstone Project Partners spanning 14 cities across 14 countries. Together these Partners combined to host more than 900 Harvard Business School students in all.
“We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in Accra, Ghana.” said Linda Aidoo, Marketing Manager of Kasapreko PLC. “We feel certain that the students were able to gather insights here that they would never be able to glean from a classroom discussion alone.”
The FIELD Global Capstone is a course designed to strengthen and develop students’ ability to manage and operate effectively in a variety of business contexts. Executives from Kasapreko had been working with the team remotely in the months leading up to their arrival. While here, the students pitched their ideas to the leadership team, conducted field research with consumers around Accra and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to ‘learn by doing’ through the challenge of introducing a new product, service or customer experience for their Partner company. This requires students to also focus on building contextual intelligence and team effectiveness skills while delivering value in an unfamiliar context.
Harvard is quick to acknowledge that this important learning experience would not be possible without the Project Partners. “We are extremely grateful to Kasapreko PLC and all the FIELD Global Capstone Project Partner organizations for all they do on behalf of our students,” said Professor Joe Fuller, Faculty Chair for the FIELD Global Capstone. “The students benefit immeasurably from this experience and we hope the partner organizations do as well.”
About Kasapreko PLC
Kasapreko PLC is a Ghanaian multinational beverage company that produces a wide range of alcoholic and non-alcoholic drinks. Established in 1989, Kasapreko is known for its flagship product, Alomo Bitters, a herbal alcoholic drink. The company uses modern manufacturing techniques to create high-quality products. Over the years, Kasapreko has expanded its portfolio to include other beverage products like whiskey, gin, wine, soft drinks and drinking water. It has integrated its operations within the beverage industry’s value chain to offer business-to-business products and services, achieving significant market presence locally and internationally.
