Accra, Ghana—February 9— International dancehall star Popcaan visited Kasapreko PLC for an official brand engagement and was given a guided tour of the Alomo production line. This was a close-up look at how one of Ghana’s most recognizable spirits, “Alomo Bitters,” is crafted from start to finish.
The significance of the visit was essential, as Popcaan was personally accompanied by the Managing Director of Kasapreko PLC, ensuring the artist felt the full weight of Ghanaian hospitality. Leading the technical journey was the production manager, who provided an exclusive, behind-the-scenes look at the Alomo production line. The tour moved through the heartbeat of the plant, reviewing processes such as distillation, blending, quality checks, bottling, and packaging. The aim was simple, thus, to let the global artist witness the standards and care behind every bottle of Alomo Bitters and for the brand to show how its story is built on African craft & authenticity.
The tour concluded with a sensory experience. Popcaan took the opportunity to sample custom-crafted cocktails, where Alomo Bitters served as the foundational flavor. These blends featured a variety of Kasapreko’s diverse product range, showcasing Alomo not just as a traditional spirit but as a versatile icon of modern African culture.
For Kasapreko PLC, this “very successful” engagement was a celebration of culture and innovation. By hosting a global figure like Popcaan, Alomo Bitters continues to prove it is the brand that mimics African excellence.
