At the 16th AAG Gong Awards held on December 16th, 2022, Brand Africa Founder and CEO, Thebe Ikalafeng, revealed Alomo Bitters as the Most Admired Ghanaian Brand in the world and the only Ghanaian brand in the Top 100 Brands in Africa, ranking at number 31.
Brand Africa was established in 2010, as an intergenerational movement to inspire and drive competition among African Brands while creating a positive image of the continent. The institution leverages its platforms and networks to mobilize people and organizations to drive substantive conversations and promote actions to move the continent forward.
Every year, Brand Africa, in partnership with Kantar, the globally respected consumer knowledge and information company, and Geopoll, the leading mobile-based surveying platform with a database of over 250 million respondents in Africa and Brand Leadership, independently survey, analyze, and rank brands in Africa based on admiration. This year, the institution published the results of a survey on the most admired brands in Africa on or around Africa Day, May 25, based on a survey of 29 countries representing up to 85% of the continent’s GDP and population.
Along with Alomo Bitters, other Ghanaian brands such as Kantanka and ATL were recognized in various ranking categories at the Event. “Ghana has a beautiful breed that will do well beyond its limits,” Thebe says. To back up this claim, Francis Dadzie, Executive Director of the Advertising Association of Ghana, stated, “It is amazing to see Ghanaian brands taking pride in their place in different industries.”
At the Event, Karin Du Chenne, the Chief Growth Officer Africa Middle East for Kantar, and Brand Africa’s knowledge manager since its inception in 2010, spoke on the volume of brands analyzed because of the increased sample size in terms of respondents and countries included for this year’s edition. The analysis has continued to paint a consistent picture of the styles and trends that are transforming the continent. Furthermore, Bernard Okasi, the Director of Research for GeoPoll, who has been the lead data collection partner for Brand Africa since 2015, gave reasons to the success of the larger sample size, attributing it to the use of mobile phones making it possible to meet a higher reach.
For Information on the Brand Africa agenda, initiatives, and partners and specifically the Brand Africa 100: Africa’s Best Brands Rankings visit https://www.brand.africa/Home/Reports