In a significant stride towards global expansion, Kasapreko PLC marked a memorable milestone with the launch of its exceptional product line in Kenya. The launch event, held at the Ghana High Commission in Nairobi, showcased a diverse range of premium beverages, signaling a promising future for the company in the East African market.
Kasapreko PLC introduced a stellar lineup of products that left a lasting impression. The offerings included the renowned flagship brand, Alomo Bitters, accompanied by Alomo Gold, Black Rock Honey Whiskey, Carnival Strawberry, and Kasapreko London Dry Gin.
The choice of Kenya for this remarkable launch was strategic. With a thriving alcohol consumption culture and a demand for high-quality beverages at affordable prices, Kenya emerged as an ideal market. The similarities in cultural and socio-economic status between Ghana and Kenya further solidified this choice. Kenya’s strategic location as the gateway to Eastern Africa also promises opportunities for expansion into neighboring countries such as Tanzania, Rwanda, and Burundi.
Moreover, the launch event featured notable moments and impactful speeches. Mr. Ngueso, President of the Kenya Chamber of Commerce and Industry, expressed his excitement for the introduction of these quality brands and their potential to generate employment opportunities for Kenyan youth. H.E Damptey Bediako Asare, Ghana’s High Commissioner to Kenya, reaffirmed the Ghanaian government’s unwavering commitment to supporting the private sector’s global expansion efforts.
Additionally, Greg Pitt, Deputy Managing Director of Kasapreko, shared the company’s vision for its entry into Kenya, hinting at future plans to establish local manufacturing operations. Mr. Francis Holly, International Business Director, also shed light on Kasapreko’s expansion agenda across Africa and emphasized the significance of the African Continental Free Trade Area (AfCFTA) in the company’s growth strategy. Their insights provided a glimpse into the strategic foresight driving Kasapreko’s expansion efforts, highlighting a commitment to long-term growth and mutual benefit for both Ghana and Kenya.
The event drew a distinguished audience, including diplomatic representatives, members of the banking sector, the Association of Distillers in Kenya, wholesalers, and owners of wines and spirits businesses. The products displayed garnered widespread excitement and acclaim. Attendees were particularly impressed by the unique flavors and benefits of Alomo Bitters. The delightful taste of Carnival Strawberry and the smoothness of Black Rock Honey Whiskey and Kasapreko London Dry Gin were also lauded. The overall feedback from the audience was overwhelmingly positive.
The Company’s partnership with Canary International Trading Company, serving as importers and distributors, will further propel these exceptional brands into the Kenyan market. Managing Director of Kasapreko PLC, Mr. Richard Adjei, who could not be present at the event but was deeply engaged in the post-launch proceedings, extended his profound gratitude to H.E. Damptey Bediako Asare, Ghana’s High Commissioner to Kenya, the Association of Ghana Industries, Kenya Bureau of Standards, Kenya Revenue Authority, and The AfCFTA Secretariat for their invaluable contributions to this successful Kenyan launch.
With a captivating product portfolio, a warm Kenyan reception, and esteemed partnerships, Kasapreko PLC is poised to etch an enduring legacy in the East African market and beyond.